Martin Luther University Halle-Wittenberg

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M. A. Konrad Kreßmann

Since March 2021, I have been working as a research assistant at the Chair of Business Administration, in particular Strategic Management, at Martin Luther University Halle-Wittenberg.

Previously, I completed my bachelor's degree in business administration with a focus on financial services at the FHDW Hannover. At the University of Applied Sciences Konstanz, I studied in the master's program of business management. The content of the master's program focused on strategic management, leadership, value management and corporate culture. It also included a semester abroad in Prague, where I studied through the Erasmus + program.

During my studies I completed various internships in the finance and consulting industry as well as in the political field. Furthermore, I took on responsibilities in a student consultancy.

Research interests/topic focus for bachelor theses:

  • Corporate culture
  • Value Management
  • Strategic Management
  • Corporate Management
  • New Work


Master thesis:

Einfluss gesellschaftlicher Trends auf die Unternehmenskultur und den Erfolg von Unternehmen am Beispiel der Sie-und-Du-Kultur.

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