M. A. Konrad Kreßmann

Since March 2021, I have been working as a research assistant at the Chair of Business Administration, in particular Strategic Management, at Martin Luther University Halle-Wittenberg.
Previously, I completed my bachelor's degree in business administration with a focus on financial services at the FHDW Hannover. At the University of Applied Sciences Konstanz, I studied in the master's program of business management. The content of the master's program focused on strategic management, leadership, value management and corporate culture. It also included a semester abroad in Prague, where I studied through the Erasmus + program.
During my studies I completed various internships in the finance and consulting industry as well as in the political field. Furthermore, I took on responsibilities in a student consultancy.
Research interests/topic focus for bachelor theses:
- Corporate culture
- Value Management
- Strategic Management
- Corporate Management
- New Work
Master thesis:
Einfluss gesellschaftlicher Trends auf die Unternehmenskultur und den Erfolg von Unternehmen am Beispiel der Sie-und-Du-Kultur.
Kurse
- Übung Grundlagen der Betriebswirtschaftslehre
- Qualitative Methoden für Wirtschaftswissenschaften
- Unternehmensführung I: Leadership und Unternehmenskultur
- Unternehmensführung II: Strategieimplementierung
Conferences and publications
Kressmann, K. (2023). Teleheimarbeit als unbeabsichtigter Faktor der Organisationskulturveränderung: eine empirische Studie. Paper presented at the 6. Qual.met Symposium, Innsbruck, Austria (21-22.09.2023)
Kressmann, K., Müller-Seeger, J. (2023) Auswirkungen der Anrede auf die Unternehmenskultur. Triangulation von Methoden und Daten, Qual.met / Journal, Vol 1, 1, DOI: https://doi.org/10.53205/qualmet.v1i1.7
Kressmann, K., Mueller-Seeger, J. (2023) A Systematic Review of Organizational Culture Change: Outcomes Calling for Microfoundations Research. Paper presented at the British Academy of Management Conference 2023 (5-6 September), Brighton, England
Kreßmann, K. (2022). Geplante und ungeplante Einflussfaktoren Veränderungen der Unternehmenskultur - ein Meta-Review. 5. Qual.met Symposium, Halle/Saale (13.-14.10.2022)
Kreßmann, K. (2022): Applying the Cultural Dynamics Model: Exploring the Relationship between Organizational Culture and home-based Telework. Paper presented at the Doctoral Colloquium of the EURAM Conference 2022 (June 13-14), Winterthur/Zurich, Switzerland
Kreßmann, K. (2021): Triangulation - Auswirkungen der Anrede auf die Unternehmenskultur. Paper presented at the Qualmet Symposium 2021 (September 23-24), Hall in Tirol, Austria