Martin Luther University Halle-Wittenberg

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M. A. Konrad Kreßmann

Since March 2021, I have been working as a research assistant at the Chair of Business Administration, in particular Strategic Management, at Martin Luther University Halle-Wittenberg.

Previously, I completed my bachelor's degree in business administration with a focus on financial services at the FHDW Hannover. At the University of Applied Sciences Konstanz, I studied in the master's program of business management. The content of the master's program focused on strategic management, leadership, value management and corporate culture. It also included a semester abroad in Prague, where I studied through the Erasmus + program.

During my studies I completed various internships in the finance and consulting industry as well as in the political field. Furthermore, I took on responsibilities in a student consultancy.

Research interests/topic focus for bachelor theses:

  • Corporate culture
  • Value Management
  • Strategic Management
  • Corporate Management
  • New Work


Master thesis:

Einfluss gesellschaftlicher Trends auf die Unternehmenskultur und den Erfolg von Unternehmen am Beispiel der Sie-und-Du-Kultur.

Kurse

  • Übung Grundlagen der Betriebswirtschaftslehre
  • Qualitative Methoden für Wirtschaftswissenschaften
  • Unternehmensführung I: Leadership und Unternehmenskultur
  • Unternehmensführung II: Strategieimplementierung

Conferences and publications

Kressmann, K. (2023). Teleheimarbeit als unbeabsichtigter Faktor der Organisationskulturveränderung: eine empirische Studie. Paper presented at the  6. Qual.met Symposium, Innsbruck, Austria (21-22.09.2023)

Kressmann, K., Müller-Seeger, J. (2023) Auswirkungen der Anrede auf die Unternehmenskultur. Triangulation von Methoden und Daten, Qual.met / Journal, Vol 1, 1, DOI: https://doi.org/10.53205/qualmet.v1i1.7   

Kressmann, K., Mueller-Seeger, J. (2023) A Systematic Review of Organizational Culture Change: Outcomes Calling for Microfoundations Research. Paper presented at the British Academy of Management Conference 2023 (5-6 September), Brighton, England

Kreßmann, K. (2022). Geplante und ungeplante Einflussfaktoren Veränderungen der Unternehmenskultur - ein Meta-Review. 5. Qual.met Symposium, Halle/Saale (13.-14.10.2022)

Kreßmann, K. (2022): Applying the Cultural Dynamics Model: Exploring the Relationship between Organizational Culture and home-based Telework. Paper presented at the Doctoral Colloquium of the EURAM Conference 2022 (June 13-14), Winterthur/Zurich, Switzerland

Kreßmann, K. (2021): Triangulation - Auswirkungen der Anrede auf die Unternehmenskultur. Paper presented at the Qualmet Symposium 2021 (September 23-24), Hall in Tirol, Austria

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