M.Sc. Kerstin Bergmann
Since the winter semester 2023/24 I have been working as a research assistant at the Chair of Corporate Management.
My academic path began at Martin Luther University where I studied economics and psychology. I then continued my studies with a Master's degree in Business Administration, focusing intensively on the areas of corporate management and marketing. The main focus during this time was on corporate culture, leadership, strategy implementation and consumer research.
During my studies I had the opportunity to work as a research assistant at various chairs of the Martin Luther University which gave me insights into the different research fields of behavioural economics as well as valuable knowledge in qualitative and quantitative data collection.
Prior to my studies I completed a commercial apprenticeship in the media industry and gained initial professional experience in the areas of marketing and sales.
Main research interests/topics:
Behavioural research
Corporate culture
Possible applications of artificial intelligence in corporate management
Master's thesis:
The influence of online customer reviews on purchasing behaviour: An empirical analysis.
Courses
- Corporate and Employee Management
- Principles of Management