Martin Luther University Halle-Wittenberg

Further settings

Login for editors

M. Sc. Yvonne Haas

Since Oktober 2017, I am a research associate and PhD student at the Department for Strategic Management at the Martin Luther University Halle-Wittenberg. Before that, I have already worked for the MLU Gründerservice (2014-2016) and the chair for Marketing and Retailing (2016-2017).

I completed my management studies at the Ludwig Maximilians University Munich (bachelor’s degree) and the Martin Luther University Halle-Wittenberg (masters’ degree ) in 2014. During my studies, I gained practical experience, i.a. at Deutsche Bank, EnBW AG and Landesbank Baden-Württemberg in Germany and China.

Research interest:

  • Geschäftsmodelle und Geschäftsmodelldynamik
  • Innovationsmanagement und -marketing
  • Strategisches Handelsmanagement
  • Qualitative Forschungsmethoden
  • Systemtheorie

Wissenschaftliche Veröffentlichungen

Journalbeiträge:



Buchbeiträge:

  • Haas, Y. (2019). Systemdynamik komplexer Systeme – eine Untersuchung mit qualitativen Daten und GABEK-Kausalnetzen. In: Müller-Seeger, J.; Raich, M. (Hrsg.): Die Zukunft der Qualitativen Forschung / 2. Qualmet Symposium 2018. Hallesche Schriften der Betriebswirtschaftslehre. Springer Gabler, Wiesbaden, 257-276, forthcoming.
  • Haas, Y.; Neyer, A.-K.; Müller, J. (2018). Meta-Review – Systematische Überprüfung von Literatur und qualitativen empirischen Ergebnissen. In: Müller, J.; Raich, M. (Hrsg.): Die Zukunft der Qualitativen Forschung. Herausforderungen für die Wirtschafts-, Gesundheits- und Sozialwissenschaften. Hallesche Schriften der Betriebswirtschaftslehre. Springer Gabler, Wiesbaden, 23-40. ISBN: 978-3-658-23504-8
  • Haas, Y. (2018). A Literature Review and Qualitative Study for developing a generic Retail Business Model. Proceedings of the 32nd British Academy of Management Conference 2018. Bristol, England. ISBN: 978-0-9956413-0-3

Konferenzbeiträge

  • Haas, Y. (2018). Studying system dynamics with GABEK® analysis of causal nets. Paper presented at the 2nd Qualmet Symposium (September 20th – 21th), Hall in Tirol, Austria.
  • Haas, Y. (2018). A Literature Review and Qualitative Study for developing a generic Retail Business Model. Paper presented at the 32nd British Academy of Management Conference (September 4th – 6th), Bristol, England.
  • Haas, Y. (2018). A Qualitative Approach to Business Model Dynamics. Paper presented at the 2nd Business Model Conference (June 6th – 7th), Florence, Italy.
  • Haas, Y. (2017). Business models and business model dynamics in retailing – a conceptual approach. Paper presented at the Doctoral Colloquium of the 18th European Academy of Management Conference (June 19th – 20th), Glasgow, Scotland.
  • Haas, Y. (2017). Geschäftsmodelle und Geschäftsmodelldynamik im Handel. Paper presented at the 21st Doctoral Colloquium by Simon Kucher & Partners (June 8th – 9th), Bonn, Germany.
  • Haas, Y. & Hummel, C. (2015). Poster: Integrated Skill and Demand Level oriented Entrepreneurship Education. Coneeect International Symposium (September 10th – 11th), Berlin, Germany.

other

memberships:

  • Business Model Community


lectureship:

  • lectureship college Saxony-Anhalt, master module
    "leadership in social systems."

Courses

SoSe 2019:

  • Seminar "Challenges in Strategic Management" (Master)
  • Master-Seminar (Master)
  • Businessplan-Seminar (Bachelor & Master)


Previous semesters:

  • Lecture "Principles of Management" (German)
  • Bachelor-Seminar (German)
  • Bachelor-Seminar (Englisch)
  • exercise innovationmarketing and business model development
  • Seminar innovation-and founding management
  • Tutorial paragraph theory

Up